SoCo Night Institute

Launch Site

SoCo Night Institute was a website designed to draw a community of users to make and take "classes" about partying with SoCo. The site was built on Ektron CMS and has a manged user signup process that integrated with an existing customer database. Each user could create a course into a slideshow or upload a video they had created themselves. There was of course an approval process for content and a Legal Drinking Age form to prevent underage users. We also built in an incentive feature where users who created content or took enough classes would gain points to get free downloads of Rhapsody™ music. This included a CAPTCHA form and a process of assigning codes to users on a first come first serve basis.